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The Total Economic Impact™ of Google Apps for Work

Companies across the globe face increasing pressure to stay competitive and meet their customers’ needs. Tools that allow teams to share ideas instantly, attend meetings remotely, collaborate from anywhere in real time and work on the go are helping companies innovate and engage customers in this new competitive landscape. These types of outcomes are possible only by “pure” cloud-based architectures that overcome the inefficiencies of legacy desktop-centric computing.

Google commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study examining the value that Google customers achieve by implementing Google Apps for Work. Forrester measured the total economic impact over three years for organizations moving from legacy on-premise infrastructure to Google’s web-based solution. To quantify the complete value of Google Apps for Work, including collaboration and productivity benefits, they interviewed six current Google customers. They then aggregated each piece of customer feedback to create a representative composite organization on which to base the development of a Total Economic Impact model.

Here are a few highlights from the report:

  • 304% return on investment (ROI)
    Over three years, Google Apps for Work generated a risk-adjusted $17.1 million in benefits, outweighing the total costs of $4.2 million and resulting in a risk-adjusted ROI of 304 percent.
  • $8 million in collaboration efficiencies
    Employees can streamline business processes by working together in real time using Google Docs, Sheets, and Slides, creating project collaboration spaces in Google Sites, and accessing and sharing files with Google Drive. These collaboration efficiencies save employees up to two hours per week — which, over three years, adds up to more than $8 million in savings.
  • $9 million in mobility benefits and legacy IT cost savings
    Google Apps for Work creates an environment where employees can work together, share ideas, innovate, evaluate decisions and improve business performance — all without having to be in a physical office. The ability to work from anywhere and join meetings remotely saves the composite organization more than $5 million in 3 years, while decommissioning legacy servers, software and phone systems saves another $4 million. And $9 million can go a long way.

    The Total Economic Impact Infographic

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